Nita Song is the President and CEO of IW Group, a full-service marketing communications company that specializes in the growing Asian American market in the United States, and provides advertising, public relations, interactive, market research, events, and cultural awareness training services. With offices in Los Angeles, San Francisco, and NY, the agency works with many of the country’s top marketers to help them connect with the U.S. Asian consumer. Clients include McDonalds, Coca-Cola, Nissan, MetLife, Walmart, Farmers Insurance, Warner Bros., and AARP, among others.
Song has 20 years of experience in marketing and communications. She joined IW Group in 1991 to lead Asian marketing strategy for the agency’s key clients. In 1996, she made a move to the client side and joined AT&T as the Director of Marketing and Community Affairs in the Pacific Region, with responsibilities for corporate affairs, community relations, marketing, and promotions. After AT&T, she joined Netsperanto, a start-up internet company, where she led the development and marketing of eight ethnic online communities as Vice President of Marketing. She then returned to IW Group in 2000 to lead new business development and expand the agency’s advertising capabilities. Under her leadership as president, IW Group has grown significantly and currently has over $30 million in annual billings and ranks as one of the top award-winning Asian marketing agencies in the U.S.
In addition to being on the board of Advancing Justice - LA, as a strong advocate for the Asian marketing industry and community, Song currently serves as President of the Asian American Advertising Federation (3AF), an industry organization comprising advertising agency principals, media, advertisers and strategic partners. Additionally, she serves as Co-Chair of the Asian Pacific American Advisory Council for Nielsen. She is the current Chair of the Board of Directors for the Koreatown Youth and Community Center. She is a Vice Chair for the Asian & Pacific Islander American Scholarship Fund. She also serves on the board for the Center for Asians United for Self Empowerment.
Song is a graduate of the University of Southern California.